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e.g. "Austin rocks" is weaker than "Austin roxxorz" (note spelling), which is weaker than "Au5t1N is t3h r0xx0rz" (note grammar), which is weaker than something like "0MFG D00D /\Ü571N 15 T3H l_l83Я 1337 Я0XX0ЯZ" (OMG, dude, Austin is the über-elite rocks-er!). In essence, all of these mean "Austin rocks," not necessarily the other options.
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